Since I am a suburbanite desperately seeking Crunchity Granola’d Enlightenment, I like to read Mothering Magazine. Awhile back, I read an excellent article on how images of bottlefeeding and bottles are prevalent in our mainstream collective – media, entertainment, – hell’s bells….. even down to baby gift wrapping paper. After reading that article, I became increasingly aware of how bottles are always shown as THE method for feeding a baby, but rarely, RARELY is breastfeeding shown. I was mildly shocked and impressed a few weeks back when Notes From the Underbelly, a network show, showed a woman breastfeeding (The Sopranos has shown breastfeeding on HBO, but seriously – did anyone even notice amidst all the footage set within the Bada Bing anyway??) What saddens me is that in my son’s myriad of books, not one single image of breastfeeding is shown. I always just skip over the baby bottles because he doesn’t know what that is for – he would rarely take one and even then, only under duress of starving. Even on Sesame Street, the venerable classic of children’s television programming, I have yet to see any breastfeeding. Why?
Anyway, I can’t find that Mothering article now, but within the article there was a call to the public to come up with a logo for breastfeeding. I recently ran across the winning logo of the contest and seriously – that symbol is AWESOME.
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